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Research and Publication

Academic Research


  1. Leveraging the Tourism Sector in Bangladesh by country Branding: An Exploratory Synopsis Published in the journal of Journal of Business Research, Faculty of Business Studies, Dhaka University. Volume: xxxiv, No: 1 April 2013 Bangladesh
  1. Effect of relationship marketing on customer retention for competitive advantage.
  1. Quality of work life scenario of industries in Bangladesh: A comparative study between Garments and Banking industries.
  1. Generic Perceptibility on SERVQUAL Dimension: The behavioral Aptitude of Tourist on the Service Quality of the Guide Tours Limited, Cost Management Journal, ICMAB.
  1. Assessing the role of different factors of job stress and to demonstrate increased understanding of the effect of stress on job performance among commercial bank employees in Bangladesh: A study on commercial bank in Dhaka city, Bangladesh.
  1. Assessing the satisfaction level on quality of work life among commercial bank employees in Bangladesh: A study on Commercial bank in Dhaka city.